"So, if you’re aiming for your film to reach a large audience online, making sure it has universal appeal will be key. We’ll be thinking about this in more practical terms later in the week, but let’s bring Frank Ash’s points together with the last step’s concerns:
Think about your favourite book or film or any ‘good story’ you recently watched online, could you sum up its narrative into ‘one elegant sentence’ to provide its ‘topline’?
What was its big story question, and how important was it to your appreciation of the text?"
Thanks for the presentation to The University of Birmingham and FutureLearn:
Video © BBC, Text © University of Birmingham
As part of my research, I looked at a video of Frank Ash who explained about what a topline, big story question, and other necessary elements of a film trailer that we would need for our own production.
For Frank Ash, Creative Consultant who has taught storytelling and creativity techniques to teams across the BBC and beyond, it is important to focus on the audience: what will interest the audience? How will the narrative develop?
Working Title: 2020
Story: In the year 2020, complete war breaks out between America and Russia resulting in mass population loss. The story follows a 18 year old who is surviving on his own in his abandoned school building. After several weeks on his own living on food which was stored at the school he finds his provisions running low and his mental state decreasing. Pin's falling off of notice boards, water dripping off of pipes, all startle and alert him to become paranoid if there is someone dangerous living there as well. After realising he needs to leave as there is either a dangerous presence or he is going insane, he embarks on a journey to reconnect with human civilisation. This journey takes him outside of his comfort and brings him into contact with other survivors some friendly, some hostile.
Top Line: A lone survivor in the wake of a World War must try and connect with human civilisation after believing his place of safety is either compromised or he is going insane and beginning to imagine other presences with him, sending him insane. This results on him going on a quest to find other survivors.
Big Question: Will he be successful in finding other human survivors who are friendly, or will everyone be hostile or will there be no-one at all.
Top Line: A lone survivor in the wake of a World War must try and connect with human civilisation after believing his place of safety is either compromised or he is going insane and beginning to imagine other presences with him, sending him insane. This results on him going on a quest to find other survivors.
Big Question: Will he be successful in finding other human survivors who are friendly, or will everyone be hostile or will there be no-one at all.
You have taken on board Frank Ash's advice. Your 'topline' and 'big question' look promising. I cannot find any evidence of research into film posters yet and I would like you to tackle other items on the September list.
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